Global E-commerce Director

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Global E-commerce Director

Are you the seasoned e-comm genius who’ll help us redefine what it means to buy a bike online? 

FULL-TIME · AMSTERDAM

At VanMoof, we build the smartest city bikes in the world, then sell them directly to our riders. E-commerce is the powerhouse of our business (vanmoof.com already accounts for over 70% of our revenue) but we need you to grow our audiences, streamline our processes, and remove all friction – so we can truly redefine what it means to buy a bike online.

As our Global E-Commerce Director, you’ll have clear opinions and valuable insights on everything related to online sales. This includes (but isn’t limited to!) the effectiveness of our media spend, website conversion, content creation, brand store integration, and even our bike names. On a day-to-day level, you’ll manage performance marketing and web development functions, ensuring that both can scale to match our business objectives. We want to lead the way in e-commerce, you’ll be directly responsible for the integration, innovation, recruitment, and raw hustle needed to make this happen.


Key responsibilities:

  • Develop and deliver online revenue and ROI objectives.
  • Ensure that the customer journey between brand stores and website (and back again!) is completely seamless – customers don’t think on- and offline, neither should we.
  • Build and mentor a high performance team – covering media strategy, performance marketing, and conversion optimisation and development.
  • Track, measure, extract, and convert raw data into sharp insights that help to improve the customer experience every day.
  • Map the online customer journey through qualitative and quantitative insights, identify the points of friction, and build a plan to remove them.
  • Share data-driven insights with the (internal) creative team, to produce engaging and effective campaigns on our paid channels that either grow our audience or help increase conversion.
  • Grow our SEO traffic, ensuring we have the right content to answer our customers’ queries, as well as the authority and technology to outrank the competition.
  • Develop a media strategy, determining in/outsourcing needs as the company grows.


The E-commerce Director we're looking for has:

  • Minimum 8 years of hands-on experience in e-commerce and digital marketing
  • At least 3 years experience building and leading an e-commerce team
  • Flexible, bold, and determined personality
  • Experience with international teams is strongly preferred
  • Fluent spoken and written English is required, Dutch is a bonus


Our offer:

  • Competitive salary
  • Your own VanMoof, of course
  • A dynamic working environment in central Amsterdam
  • Laptop, screens and all the tools you need to do your best work
  • No boring days, ever

Now, the touchy-feely stuff:

We want someone to change the world with us.
We want to make the world a better place with our bikes. We’re looking for someone who shares our vision… and goes the extra mile to bring it to life.

You’ll need to be as stubbornly focused as we are.
We do more with less here. But everything we do should inspire our customers to get riding, and it’ll be your job to make that happen.

And you'll have to be damn inventive.
We don't just want someone who can tick the boxes, we're looking for someone who can solve problems of all sizes, lean into the chaos, and help us get better every day. We're growing like crazy, so you'll also need the patience of a saint and the persistence of a bulldog. Things move fast here, but that’s all part of the fun.

Do you think you can roll your sleeves up, and get your hands dirty in the making, building, problem-solving and growing we'll be doing in 2019 and beyond? We want to hear from you.

Applications close Sunday Sep 23, so be quick!